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Our Founder

Our Founder

Take a look at Unigold’s Story 

In 1964, our Founder, late Mr. Poon Cher Heng, took over his father's handcrafted jewellery workshop.
Following Mr. Poon's business philosophy, we have always been investing heavily in facilities and equipment, R&D, and human resources.
Since 1983, our company has continually increased operating capabilities; expanded manufacturing capacity on 5 separate occasions.
Today, we operate in a building with a total floor area of 22,000 square feet.
In 1964, our Founder, late Mr. Poon Cher Heng, took over his father's handcrafted jewellery workshop.
Following Mr. Poon's business philosophy, we have always been investing heavily in facilities and equipment, R&D, and human resources.
Since 1983, our company has continually increased operating capabilities; expanded manufacturing capacity on 5 separate occasions.
Today, we operate in a building with a total floor area of 22,000 square feet.

About Us

About Us

Unigold International Pte Ltd (UNIGOLD)
The Largest Manufacturer of Gold Chains in Singapore

Investing in the latest Italian-made and German-made technology, we are able to manufacture a wide range of machine-made gold chains in various designs. dimensions, weight, karatage and colours. Our production line is also equipped with fully automated casting and stamping facilities to produce attachments, such as gold hooks and clasps, to complete the production of gold chains. Inspired by our dedicated, experienced craftsmen and salesmen, we have more than 10,000 in-house gold chain designs for our customers to choose from.

Vision

To be the trusted leader in making fine gold chains that represent the best Italian designs and finest workmanship in Singapore.

Mission

Commit to quality and delivery excellences to ensure total customer satisfaction

Vision

To be the trusted leader in making fine gold chains that represent the best Italian designs and finest workmanship in Singapore.

Mission

Commit to quality and delivery excellences to ensure total customer satisfaction

How We Operate

Experienced and enthusiastic,
We strive to deliver only the best to our customers.

With a ready supply of physical gold as raw material, a team of experienced and dynamic staffs, Italian-made production machines and in-house assaying facilities, Unigold International is able to produce quality gold chains in a short turnaround time.
Depending on the complexity of the designs, we deliver our customers’ orders in 2 to 3 weeks minimumly. Following our founder philosophy, we have always been investing heavily in facilities, equipment, research & development, and human resources.
At Unigold, we are always actively searching for opportunities. Highly adaptable and resourceful, we provide a range of gold jewellery related services. Experienced and enthusiastic, we strive to deliver only the best to our customers.
Unigold is keen on reaching out to fresh markets, and in turn, broadening our perspective. Our ability to adapt to the ever-changing economic environment has always been a factor in our longevity. With elaborate plans to expand, we prove to be a stronghold in the business.

More About us

our long-standing reputation
enabled us to venture into the international market

As a leading company in Singapore, our long-standing reputation for delivering quality chains with competitive prices has enabled us to venture into the international market. To date, our customer network spans over 15 countries, accumulating a diverse base of approximately 300 customers in regions such as Middle East, South Asia, North America, Europe, and Singapore.
We trade primarily with wholesalers in the Middle East (most notably, Dubai, major gold trading hub in Middle East) and South Asia, which together, contribute over 90% of our business. This is complemented with sales to both local and foreign jewellery retailers.

Management Team

Who We Are

Our Managing Director has
more than 40 years of experience. 

Our senior management with a team of experienced and dedicated executive officers
has also helped us to leap ahead and maintain our competitive edge.

Our Managing Director has more than 40 years of experience in the gold jewellery production business. She has been instrumental in formulating our business strategies, and playing a vital role in our growth and development. She is supported by our Board of Directors. The Board is a committed management team who assists our MD in running the business operation to ensure Unigold’s continuing success.
Our Director of Operations who has more than 20 years of experience in the gold jewellery industry is responsible for the general management and the efficient running of our operations. He also supervises both of our export and local sales teams. Export sales team Leader has over 20 years of gold chains sales experience in the Dubai market. The Local sales team Leader has more than 20 years of experience in the sale of gold chains.

Our Certification & Trade Marks

Our Certification

Take a look at Our Certification

IRAS
Major Exporter Scheme

IRAS - Major Exporter Scheme_page-0001

MinLaw
Regulated Dealers Certificate

Unigold International Pte Ltd - MinLaw expiring Oct 2024_page-0001

Singapore Police Force
Known Consignor Certificate

Singapore Police Force - Known Consignor Certificate

WSH Council
bizSafe Certificate

WSH Council - bizSafe Certificate_page-0001

Our Awards

UNIGOLD INTERNATIONAL emerged top for
the Enterprise 50 Award 2023

Winning the Enterprise 50 (E50) Award is an affirmation of our brand quality. The E50 Awards was first established in 1995 and seeks to recognise and reward the 50 most enterprising, privately-held local companies in Singapore.

Our Awards

Unigold Group has been awarded
‘Singapore 1000’ (S1000) ranking

Unigold Group has been awarded ‘Singapore 1000′ (S1000) ranking accredited by the DP Information Group (together with partners IE Singapore, SPRING Singapore, IDA Singapore and Ernst & Young) for consecutive years, in 2008, 2009, 2011, and 2013 – 2019. In 2010, 2012, 2013, and 2015 – 2019, we were awarded ‘Singapore International 100 ranking’.
2019
2019
2018
2018
2017
2016
2016
2015
2014
2014
2013
2013
2012
2011
2010
2009
2008

Our Trademarks

Trade mark “UG” & “UNIGOLD”
Since 2004, we have registered our trade marks “UG” and “UNIGOLD” in Singapore, United Arab Emirates & United States of America. In 2010, we successfully registered both of our trade marks in Jordan and India. Our “UG” trade mark is normally being stamped on either the end clasp of our gold chains, or stamped on the tag. Trade mark “UNIGOLD” is normally seen on our packaging.

Singapore 

Singapore - UNIGOLD_page-0001
Singapore - UNIGOLD_page-0002
Singapore - UG_page-0001
Singapore - UG_page-0002

USA 

USA - UNIGOLD_page-0001
USA - UG_page-0001

India 

India - UNIGOLD class 14_page-0001
India - UNIGOLD Class 35_page-0001
India - UG class 14 & 35_page-0001

UAE 

UAE - UNIGOLD Class 14_page-0001
UAE - UNIGOLD Class 35_page-0001
UAE - UG Class 14_page-0001
UAE - UG Class 35_page-0001

Jordan 

Jordan - UNIGOLD Class 14 & 35_page-0001
Jordan - UNIGOLD Class 14 & 35_page-0002
Jordan - UNIGOLD Class 14 & 35_page-0003
Jordan - UNIGOLD Class 14 & 35_page-0004
Jordan - UG Class 14 & 35_page-0001
Jordan - UG Class 14 & 35_page-0002
Jordan - UG Class 14 & 35_page-0003
Jordan - UG Class 14 & 35_page-0004
Unigold packaging front
Unigold packaging-side

Our Culture

How We Work

Unigold has developed a culture that is
aligned with our company’s goals and visions. 

Through the years, Unigold has developed a culture that is aligned with our company’s goals and visions. We emphasise on customer service, precision delivery, and quality products. Our people are distinguished by their discipline, determination, and their relentless efforts to improve the quality of their work.

Customers' Relationship

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Customers' Relationship

Unigold has always believed in having a close working relationship with our local and overseas customers. This has enabled us to gain valuable insights and feedback on the current market conditions, and how certain factors affect their daily operations. Therefore, we are able to satisfy the diverse needs and stringent requirements of all our customers. Our company also believes in continuously broadening our customer base. To date, our extensive network of customers, agents. importers, and distributors have spanned over 15 countries. On top of our approximate 300 customers in the region of Middle East, South Asia and South-East Asia, we are also looking to extend our diverse base in other regions.

Our People

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Our People

Integrity in the form of honesty, responsibility, and a willingness to work beyond their job scopes is always a part of our employees. We have an effective communication system and strong trust-relationships between different departments which enhance our teamwork. On top of these, our self-motivated people are highly adaptable to customers’ needs and economical/environmental changes. These qualities result in a high accountability standard. Still our employees never relent on past performances, but always thriving in self-improvement.

Proven Manufacturing Capabilities

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Proven Manufacturing Capabilities

Over the years, we have established our reputation as a leading manufacturer of quality gold chains. This is demonstrated by the reliable purity of our gold chains, our ability to meet customers’ product specifications, and the competitive pricing of our products. Our company is also reputed for our short turnaround time. This means we are able to meet our customers’ orders quickly. Time is of an essential factor to them as the gold market is very volatile; a short turnaround time helps them to manage the exposure to the fluctuations in the gold prices. and minimize the risks involved in holding gold as inventory.